MCA Chicago
On MCA Chicago identity I focused on simplifying the basic design and execution and bringing identity back to its core. In addition to this, I introduced the ‘square’ as a new element, since all that happens is in the same space: movement, warmth and the organic effect of motion on identity.
Redesign EDIX
campaign
In this project I had to redesign a campaign that was already done. I realized that EDIX was offering online courses lasting only 10 months, so I decided to link it with movement, as it won't take one very long to achieve its outcomes.
Drawing from this idea, I created different illustrations that used “speed” as a movement representation. Besides, I also applied it to the typography.
Boiler Room
Boiler Room is an online music broadcasting platform based in London. They create windows into scenes and sounds from every corner of the globe, connecting millions of music heads with the specific music they love. I’ve linked this connection with neon lights’ movement. This identity is characteristic and versatile. It is designed in such a way that it can work well on different sizes and production techniques: from billboards to merch.
Bloody tasty
Bloody Tasty is an intergalactic restaurant that wants to offer the best product, human meat, respecting it and cooking it so it has the best taste possible. I created the graphic from adead tag and a coffin, giving a versatile structure in the construction of the logo and the follow-up of the communication that derives from it.
